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Target Marketing for Small Businesses

Written by Kyla Carpenter, Client Services Coordinator for the WT Enterprise Center. For more information about the WT Enterprise Center visit http://www.incubationworks.com As a recent college graduate, the marketing tactic of a PR firm in New Jersey caught my attention. In an effort to attract recent grads to apply for their open positions, Litzky Public Relations employees… Read more »

Customer Service: not just for customers

Written by Cori Burns, Marketing Director for the WT Enterprise Center. For more information about the WT Enterprise Center visit www.IncubationWorks.com. When you are growing a business, the critical and key element for that growth always comes back to people. The people on your team and the culture you develop can make or break your growth. The… Read more »

About Reserves. . .

I drive differently on 1/4 tank of gas. I consider spending differently when my bank account is running low. I act differently on fewer hours of sleep. I perform differently when a deadline is looming. When I’m in survival mode, creativity goes out the window. Having reserves in every area of our lives offers us… Read more »

The Innovation Pattern

Written by Brian Whipple, Program Coordinator of the WT Enterprise Center. For more information about the WT Enterprise Center visit www.IncubationWorks.com. There are probably thousands of blog posts claiming that there are indeed steps to innovation. And I, by no means, can verify the accuracy of any of them. Nor do I want to claim that… Read more »