The Amarillo EnterPrize Challenge Can Help You Scale Your Business

As an entrepreneur, you spend your time where you need to the most, by seeking out and capitalizing on growth opportunities. The WT Enterprise Center and the Amarillo Economic Development Corporation want to help you scale your business in the Amarillo EnterPrize Challenge. This is much more than just giving you a chance to be awarded a share of $500,000 – it’s an opportunity to walk away with a 5-year business plan and the tools to make an impact for even longer!

RSVP For An Orientation Now! Must Attend One To Apply

What is the Amarillo EnterPrize Challenge?

Empowering Entrepreneurs: The Amarillo EnterPrize Challenge

The Amarillo EnterPrize Challenge helps you to:

Create an investment-worthy business plan to forecast the future of your business
Receive mentorship and business coaching to allow you to update your personal skill sets
Gain valuable resources and support systems to help you grow as leader in our community

Whether or not you receive the funding, we promise you will walk away from this challenge knowing the steps you need to take with your own 5 year business plan!

Click To Read The News Release

RSVP For An Orientation To Receive A Workbook To Help You Throughout The Challenge.

2026 Orientations Open on December 1, 2025! Must Attend One To Apply

2025 AEC Awardees

Click Here To Read The Story

Supporting Amarillo Entrepreneurs For 28 Years

Eligibility Requirements

The applicant must have been active in business a minimum of 1 year.
The business must be, or as a result of Amarillo EnterPrize Challenge funding will become, a primary business.
Must fall within one of the qualifying sectors listed under the North American Industry Classification System (NAICS). *graphic below
The business must be headquartered in Potter or Randall County, and businesses that receive funding must agree not to relocate for five years.
For each owner and active spouse with at least 20% ownership, we will obtain a credit history report and a criminal background check.
Applicants shall not compete directly in terms of product, distribution, and/or promotion of a similar business with a recent (within five years) Amarillo EnterPrize Challenge award recipients.
The applicant business must provide business formation documents and a federal income tax return for the previous year.
The business must have a documented annual revenue of at least $25,000 in the most recent twelve-month period.
Awarded business owners must submit economic impact data for the life of the business.
Owners cannot be related by first degree of blood or marriage to members of WT Enterprise Center staff, Amarillo EDC staff, Amarillo EDC Board of Directors, Amarillo City Council, America’s SBDC at WTAMU or current judges.
In addition to other program and qualification criteria, the WTEC will disclose in writing to all applicants to the EnterPrize Challenge Program that: (i) eligibility is limited to businesses whose jobs qualify as “primary jobs” under Chapter 501 of the Texas Local Government Code; (ii) documents and information about each applicant are subject to Chapter 552 of the Texas Government Code the Texas Public Information Act) and may be subject to public disclosure; and (iii) discussions about an applicant may be required to occur in open public session under Chapter 551 of the Texas Government Code (the Texas Open Meetings Act).