Written by Brian Whipple, Program Manager of the WT Enterprise Center. For more information about the WT Enterprise Center visit www.IncubationWorks.com.
A few months back I came to a pivotal, life changing realization. I realized that I am not the best person to manage our company’s social media. I know . . . shocking.
I made the decision after I noticed 3 key signs that I feel are the most important reasons that you shouldn’t be your company’s social media manager.
1. You haven’t made a Facebook or Twitter post on your personal accounts in more than 2 weeks.
Let’s face it. If you aren’t being very social on your personal accounts, then you probably aren’t going to be very social on your company’s account. Try finding that friendly, sociable coworker or employee and let them take it over. Odds are they are active on social media and will do a great job interacting with your company’s followers.
2. Posting on Facebook feels like a chore to you.
If posting on Facebook gives you the same feeling that a pile of dirty laundry gives you, then it’s time to let go. Social media shouldn’t be a chore and shouldn’t drain all of your energy.
3. You think the computer is the only way to post something on social media.
Fortunately I know that you can post from your smart phone. But if you are one of those people that can’t figure out how to download an app on your smartphone, then it’s time to step aside.
That’s it. I decided to stop managing social media, and it was a great decision. Now Kyla Frye has taken it over and she rocks at it. Be sure to let her know how awesome she is doing in the comments below. Also, let us know what tips you have for businesses trying to build their presence on social media.